Thursday, July 16, 2009

shop news


I realized this blog is getting to be mostly about the day to day activities of my dogs. Which is ok, and I love talking about my dogs, but really I started it to talk about my shop. So, here is the latest news about the shop. I have been involved in a project to boost sales in the Maryville area and more specifically the street my shop is located on. A local radio show host (Tom Kerr) approached me a while back with a proposal to join in on his idea. I thought it was a really good idea so I have joined forces with him and other shop owners in the area to help each other attract customers to our businesses. In return for a very nominal monthly fee I got a phone interview on the radio show and a nice page on the website for Tom Kerr's project called either the 3 Mile Mall, which is how it started out, but is now known as SaveBuyLocal. Really the plan just changed from the limited area encompassing only East Broadway Ave to the whole local area. In addition to my interview and the website, Tom recorded a commercial for me which airs several times each day and today he did a live commercial for me. I have been trying to promote his plan any way I can and did a write up in my shop newsletter. I also discuss it with my customers. I'm not sure yet how many customers the airtime has brought in as I keep forgetting to ask people how they heard about me. I think I am going to include a space on my customers info cards to ask how they heard about my shop. The shop is doing well. I am farther ahead right now than any other month at this time. I am hoping to keep this up. I have lots of nice loyal customers. In fact my client base is now well over 100. I am averaging 2+ groom dogs per day and I don't feel that is bad after only 7 mos in business. I think the best part though is finally at this late stage in my life I have a job I really enjoy!